TEAM WANG design presents the seventh installment of its ongoing COOKIES series, titled “RESET.” Continuing the brand’s evolving narrative under the creative direction of Jackson Wang, this latest chapter moves beyond reflection and acceptance into a more grounded phase of recalibration—where internal clarity becomes the foundation for perception, structure, and decision-making.

From Acceptance to Reset

Following the emotional introspection of “ACCEPTANCE,” which explored duality and coexistence, “RESET” shifts focus to what comes after understanding. Rather than emphasizing accumulation or reaction, the chapter returns to a foundational state—redefining how perception begins once acceptance is fully internalized.

In this new framework, perception precedes intention. Structure replaces impulse. Clarity replaces reaction. “RESET” is not positioned as transformation for display, but as a quiet internal reordering that reshapes how decisions and identity are formed.

A Refined Visual and Material Language

The COOKIES 7 collection is defined by a restrained and intentionally muted visual system. A palette of ash grey, gravel, dark moss green, deep brown, taupe, and khaki evokes a natural, sediment-like progression—suggesting accumulation over time rather than immediate impact.

Low-saturation tones and softened contrasts shift color from expressive emphasis to structural support, allowing material, silhouette, and construction to take precedence. The result is a design language that reflects stability, restraint, and internal balance.

As part of this evolution, TEAM WANG design also refines its identity system. The brand transitions from the full “TEAM WANG design” mark toward the abbreviated “TWD,” signaling a more condensed and symbolic form of expression where branding becomes inherent rather than overt.

Structure, Precision, and Everyday Wearability

“RESET” emphasizes disciplined construction and consistent detailing. Fully metal buttons serve as recurring structural elements, reinforcing continuity, weight, and function throughout the collection.

Silhouettes balance formality with ease, maintaining architectural clarity without exaggeration. The collection avoids performative proportions, instead prioritizing refined tailoring and long-term wearability. Each piece is designed to maintain stability and coherence over time, reflecting the collection’s broader conceptual focus on internal order.

RESET Concept Space: A Physical Experience of Perception

As part of the COOKIES 7 launch, TEAM WANG design will present a limited-time immersive installation titled “RESET CONCEPT SPACE” at JULU 758 in Shanghai, running from April 25 to May 10, 2026.

The experience translates the concept of “Reinventing Self-Perception” into a guided spatial journey through four stages:

  • ZERO OUT — External stimuli are filtered out, creating a neutral mental baseline
  • COORDINATE — Perception is realigned toward internal rhythm and awareness
  • REBUILD — Identity and perception are reconstructed through spatial interaction
  • RESET — Accumulated layers are released, returning visitors to a recalibrated state of self

Designed within a controlled black-toned environment, the space uses low-reflection materials, restrained lighting, and immersive installations to reduce external distraction and encourage inward focus. Transitions between transparency and translucency, supported by LED screens and spatial structures, create a shifting environment between observation and reality.

A highlight of the experience is an interactive installation that captures and projects visitors in real time, positioning them simultaneously as observer and observed—extending the concept of “RESET” beyond fashion into experiential reflection.

Launch and Availability

COOKIES 7 “RESET” officially launches on April 25, 2026 at 10:00 AM and will be available through:

  • TEAM WANG design Official WeChat Mini Program
  • TEAM WANG design Official Website
  • COOKIES 7 RESET Concept Space (JULU 758, Jing’an District, Shanghai)

About TEAM WANG design

TEAM WANG design is a high-fashion streetwear brand co-founded by Creative Director Jackson Wang and CEO Henry Cheung, headquartered in Shanghai, China. Guided by the philosophy “KNOW YOURSELF, MAKE YOUR OWN HISTORY,” the brand positions itself beyond traditional fashion labels, blending design, lifestyle, and self-expression.

Through its evolving collections, TEAM WANG design aims to encourage individuals to embrace curiosity, overcome personal limitations, and define their own narratives through creative expression.