From pandemic-born content creator to emerging lifestyle authority, Kister Morata marks a new milestone in his career as he officially joins Hailey’s Body Essentials as its newest brand ambassador.

Known for his authentic and vibrant travel content, Morata leads the brand’s latest campaign, highlighting its commitment to delivering freshness and confidence for the active Filipino.

Championing Everyday Freshness On the Go

As ambassador, Morata will spotlight Hailey’s Underarm and Foot Powder, a Filipino-made hygiene essential designed to provide all-day protection—whether navigating the fast-paced streets of Manila or exploring destinations abroad.

“As someone who is always on the move—from attending events to exploring new travel destinations—I need a grooming routine that can keep up,” said Morata. “Hailey’s Underarm and Foot Powder is my secret to staying fresh and confident all day. It’s natural, effective, and truly made for the active Filipino lifestyle.”

Natural, Effective, and Skin-Friendly

Launched last year, the Underarm and Foot Powder has quickly gained traction among health-conscious consumers for its simple yet effective formulation.

Key features include:

  • Natural formulation: Primarily made with micronized alum (tawas), known for its astringent and antibacterial properties
  • Skin-safe formula: Hypoallergenic and silica-free, helping prevent clogged pores often associated with traditional antiperspirants
  • Multi-use protection: Designed to control moisture and odor for both underarms and feet

“I’ve always believed in sharing products that I actually use and trust,” Morata added. “It’s a game-changer because it provides long-lasting dry comfort, especially in our tropical climate. It’s not just a brand I represent—it’s a daily essential I swear by.”

Expanding Access to Filipino-Made Essentials

Aligned with Morata’s advocacy for local products, Hailey’s Body Essentials continues to expand its retail presence across the country.

The product line is available through:

  • Physical stores: Mercury Drug, Southstar Drug, and The Generics Pharmacy
  • Online platforms: Official Rhodesian store on Shopee, Lazada, and TikTok Shop

Follow the Journey

Stay updated on Kister Morata’s latest content and collaborations via Facebook and Instagram (@kistermorata). For more on Hailey’s Body Essentials, follow Hailey’s Tawas on Facebook and @haileysofficial_ on Instagram.