Globe Telecom joined the celebration of Art in the Park’s 20th anniversary, reaffirming its commitment to nation-building through continued support of Filipino creativity and culture.
Widely recognized as the country’s most accessible art fair, Art in the Park was held at Jaime Velasquez Park in Salcedo Village. The event continues to democratize art appreciation and collecting, bringing together galleries, artists, and creative communities in a relaxed outdoor setting.
This year’s edition featured 55 exhibitors, including galleries, art collectives, independent spaces, and student groups. With artworks priced accessibly, the fair encourages young and first-time collectors to engage with Philippine art. Through its support, Globe helps create opportunities for customers to experience local art while contributing to the growth of Filipino artists and the broader creative community.
Blending Art and Technology
At the Globe Experience Booth, powered by Globe AT HOME, visitors experienced a vibrant fusion of art and technology. In collaboration with Scarletbox and through the Artivive app, limited-edition Globe AT HOME 5G WiFi router skins featuring works of Philippine National Artists came to life through augmented reality.
This immersive showcase transformed static designs into dynamic, interactive visuals—seamlessly blending creativity, connectivity, and innovation, and redefining how audiences engage with art.
Globe subscribers also enjoyed exclusive perks, including treats from partner merchants and opportunities to customize Globe merchandise, making the experience more personal and memorable.
Empowering Young Creators
“Art in the Park has always been about building a space where Filipino artists and audiences can come together and celebrate creativity and community. Long-time partners like Globe help make that possible,” said Trickie Lopa and Lisa Periquet, co-founders of Art in the Park.
Building on its student programs, Globe welcomed 60 Student Media Ambassadors from universities across Metro Manila to serve as storytellers for the fair. These aspiring creators documented and shared their perspectives through social content, connected with artists and creative communities, and enjoyed exclusive perks such as Globe merchandise and Rewards points.
To prepare them, Globe hosted a Social Media 101 masterclass ahead of the event, equipping students with practical skills and creative insights from Globe marketing experts and ambassadors.
“Globe’s support for Art in the Park reflects our strong belief that creativity is a powerful force that enables progress. We continue to champion platforms that highlight Filipino creativity while empowering the next generation of storytellers with the skills and opportunities they need to thrive in the digital and creative space,” said Roche Vandenberghe, Chief Marketing Officer at Globe.
Driving a More Creative Future
By supporting the 20th edition of Art in the Park, Globe reinforces its broader mission to make art more accessible while uplifting creative communities. Through initiatives like this, the company helps Filipinos discover their passions, unlock opportunities, and share their talents—fostering a more vibrant, inclusive, and progressive Philippines where creativity and connectivity come together.
For more information, visit Globe’s official website.
