TM marks a milestone 25th anniversary, celebrating a quarter-century of delivering value, experiences, and everyday uplift to millions of Ka-TMs across the Philippines. More than just a birthday, this milestone honors TM’s shared journey with subscribers and highlights its continued commitment to making prepaid life both practical and meaningful.
Launched during Globe’s Q1 Blueprint, the campaign “Iba ’Pag 2GEDER 5EVER” positions TM as the go-to value brand that goes beyond presyo-sulit, emphasizing rewards, experiences, and reliable connectivity that turn everyday prepaid interactions into memorable moments.
Introduced in September 2001 as Touch Mobile, TM has evolved into one of the country’s most trusted prepaid brands. By the end of 2025, the brand’s cumulative subscriber base reached 29.2 million, reflecting robust engagement and loyalty among prepaid users.
Ka-TMs can look forward to three key pillars of celebration:
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KAKAIBANG Sulit Value – Surprise flash deals and exclusive offers every 25th of the month, plus 2.5 rewards points for every Php99 promo and up via GlobeOne.
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KAKAIBANG Rewards – Subscriber-only perks, including streaming vouchers from iWantTV and Dashflix, alongside gaming, music, and lifestyle perks rolled out throughout the year.
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KAKAIBANG Pagsasama – Community events, retailer programs, digital challenges, and on-ground activations that turn everyday moments into shared joy.
The anniversary kicked off with a grand concert on March 7 at Davao Crocodile Park, featuring homegrown OPM and P-pop acts, marking TM’s return to large-scale subscriber celebrations.
“TM’s 25th anniversary is about celebrating our Ka-TMs who have been with us through the years. Through ‘Iba ’Pag 2GEDER 5EVER,’ we are giving them more value, rewards, and shared experiences that make everyday connectivity meaningful. TM evolves with our subscribers, delivering not just affordability, but consistent uplift in their daily lives,” said Bea Lacson, Senior Director for TM.
Ka-TMs are encouraged to stay tuned for upcoming offers, rewards, and experiences exclusive to TM subscribers. Truly, “Iba ’Pag 2GEDER 5EVER.”
For more information, visit tmtambayan.ph.
