Kojie.san recently wrapped up its Holiday Millionaire campaign with a formal awarding event at the Beauty Elements Ventures Inc. headquarters in Makati City, recognizing two grand prize winners who each took home ₱1 million in cash — tax-free.
The winners were Patris Ape of Negros Occidental and Kiven Klyde Terania of Negros Oriental. Patris, a college student who has used Kojie.san since high school, plans to put her winnings toward her own education and her siblings’. Kiven, who had paused his studies to help his father on their family’s sugarcane farm, joined the promo after encouragement from his girlfriend and intends to use the prize to support his parents and eventually return to school.
The campaign was open to consumers who submitted receipts from a minimum purchase of Kojie.san products, with instant rewards including GCash credits, shopping vouchers, and product bundles available alongside the two grand prizes.
The decision to shoulder the prize tax was deliberate. “When we promised a million, we wanted them to hold exactly that in their hands,” said Nikki Filio, BEVi Marketing Director, citing a company principle from CEO and president Jazz Burila: “If you say something, you’ve got to deliver.”
For Kojie.san, the campaign was as much about affirming its relationship with longtime users as it was about the prizes themselves — a recognition that the brand’s growth has been built on consistent, everyday loyalty.
