Hailey Bieber is back for DKNY’s Spring 2026 campaign, reprising her role as global face of the brand with a new shoot rooted in downtown New York’s 1960s art scene.
The campaign unfolds inside an artist’s loft — a black-and-white photo series that frames Hailey against the era’s creative energy while wearing looks from the new collection. The pieces range from a trench layered over a denim shirt to tailored pants and loafers, a pinstripe minidress, relaxed jeans with a blazer, and a black version of the “Naked Dress” made famous in Sex and the City. A New York Yankees™ cap, done in collaboration with DKNY, rounds out the lineup. Strong eyewear and a signature bag punctuate the monochromatic palette throughout.
The concept builds on last season’s campaign, expanding on the idea of fame as an art form — Hailey literally photographed looking at photos of herself, collapsing the distance between icon and image.
“She embodies the energy of DKNY while making the clothes her own,” said Jeff Goldfarb, EVP of G-III Apparel Group.
In the Philippines, DKNY is exclusively distributed by Stores Specialists, Inc., available at SM Mall of Asia and TriNoma. More at ssilife.com.ph or @ssilifeph on Instagram.
