Pasig City, Philippines — January 6, 2026 — ASUS Republic of Gamers (ROG) marked its 20th anniversary with the Dare to Innovate virtual showcase at CES 2026, unveiling a new wave of gaming technologies that push the boundaries of performance, design, and culture.
Celebrating two decades of fearless innovation, ROG introduced next-generation laptops, desktops, motherboards, displays, and peripherals—each engineered with world-first features aimed at elevating gameplay, creation, and competitive performance. The showcase reflected ROG’s enduring philosophy, For Those Who Dare, a legacy that began with pioneering hardware like the Crosshair motherboard and continues today through cutting-edge platforms.
At the heart of the announcement was the ROG Lab, where experimental engineering meets real-world performance. This year’s breakthroughs focus on thermal mastery, AI-ready architectures, and user-centric design—transforming how gamers play and creators work.
ROG also highlighted its growing cultural footprint through global collaborations spanning music, fashion, art, and entertainment. A standout partnership with Kojima Productions showcased how gaming hardware can intersect with storytelling and artistry, empowering players to co-create within a cross-domain ecosystem.
Among the new products revealed were ultra-portable, AI-powered Zephyrus laptops; the holographic-enabled ROG G1000 desktop; next-gen ROG motherboards with AI optimization; advanced AIO cooling solutions; OLED gaming displays; AR gaming glasses; and high-fidelity gaming audio gear—each designed to deliver immersive, future-ready experiences.
Attendees can explore the latest ROG innovations in person at The Venetian Expo, Level 3, San Polo #3403, from January 5 to 8, 2026, during CES in Las Vegas.
With Dare to Innovate, ROG reinforces its commitment to turning bold ideas into powerful experiences—shaping the future of gaming for the next generation.
