Furla has transformed a classic double-decker bus into a playful, immersive beauty playground with the launch of the Furla Iride Nail Bar, the first chapter in its new multi-year creative platform, Come Play With Us. This bold initiative invites fashion lovers to experience the brand in vibrant, unexpected ways, bringing Furla’s signature spirit of color, emotion, and Italian craftsmanship directly to the streets of Milan.
During Fashion Week, the Hop-On/Hop-Off bus became a salon on wheels, where handbags and nail polish speak the same visual language. The campaign reimagines the traditional nail bar as sculptural, collectible vignettes, blending tactile beauty, color, and shape into a joyful tribute to self-expression. Each visual celebrates the harmony between the swipe of polish and the curve of Furla’s iconic designs.
Meet Iride: A New Icon
Named after the Italian words for iris and rainbow, Furla Iride is a jewel-like, diamond-cut reinterpretation of the brand’s signature arch logo, merging elegance with bold character. Available as a mini hobo or crossbody with an adjustable leather strap, Iride is designed for those who embrace self-expression through joyful, colorful fashion.
The bag is offered in a high-impact palette inspired by emotional rituals and modern beauty culture: blush pink, sakura, paprika, ruby red, and dazzling jade green. Each shade makes a statement, turning Iride into the perfect companion for those who live—and dress—in full color.
In the Philippines, Furla is exclusively distributed by Stores Specialists, Inc., with boutiques at City of Dreams, Newport Mall, Power Plant Mall, Rustan’s Makati, Rustan’s Shangri-la, and Rustan’s Cebu, as well as online via Trunc.ph, Rustans.com, and Zalora. Follow Furla on social media at @furla for more updates.
