Mega Prime Foods, maker of Mega Sardines, the country’s #1 sardine brand and the world’s first “superfood” endorsed by the Medical Wellness Association, kicks off National Sardines Month 2025 by honoring Filipino fishermen and supporting local communities. The month-long celebration highlights the brand’s commitment to nutrition, quality, and uplifting the people behind every can.
The festivities began on November 5 at the Malabon Sports Center in Malabon City and will continue on November 13 at Star Arena in Baliuag, Bulacan, concluding on November 29 at the Danao Civic Center in Cebu. Each event brings families together through cooking demonstrations featuring simple, nutritious Mega Sardines recipes, interactive games promoting bonding, and gift-giving activities that extend support to local residents.
A key highlight is the Heroes’ Welcome on November 18 in Zamboanga, an internal homecoming tradition recognizing fishermen at the end of the fishing season. The ceremony celebrates their dedication to ensuring every can of Mega Sardines meets the highest standards of freshness and quality, featuring a salu-salo, speeches from Mega Prime Foods executives, and awards honoring outstanding contributions.
Founded in 1975 by William Tiu Lim, Mega Prime Foods has grown from Bicol operations to become the nation’s top sardine brand, offering Mega Sardines in Tomato Sauce, Spanish Style, Natural Oil, and Fried Sardines. Through its 12-hour catch-to-can process, the company delivers a convenient, nutritious, and affordable source of protein for Filipino households.
“Our fishermen and the Ka-Mega community are at the heart of everything we do,” said Malcolm Tiu Lim, Chief Technical and Innovations Officer. “We remain committed to delivering high-quality food while strengthening bonds within the communities we serve.”
Mega Prime Foods continues to champion sustainable fishing, responsible sourcing, and community livelihood programs, making Mega Sardines not just a pantry staple, but a celebration of Filipino resilience and shared nutrition. Products are available nationwide and online via Shopee, Lazada, and TikTok Shop. For more information, visit megaprimefoods.com.ph.
