Michael Kors kicks off its Fall 2025 campaign with brand ambassadors Suki Waterhouse and Logan Lerman, captured by photographer Lachlan Bailey against the cinematic backdrop of Rome. Styled by Emmanuelle Alt, the campaign showcases fall’s must-have looks—from statement outerwear and fringed accents to fresh silhouettes of the brand’s iconic Nolita and Hamilton bags—set against the Eternal City’s timeless beauty, from Piazza Navona to the Spanish Steps and the Fountain of Acqua Paola.
“Rome inspires awe no matter how often I visit. It’s cinematic, dramatic, and alive with history and natural beauty,” says designer Michael Kors. “Paired with Suki’s modern elegance and Logan’s classic movie-star energy, this campaign becomes unforgettable.”
Short campaign features directed by Samuel Rixon offer an intimate look at the stars’ daily lives. Waterhouse rocks out in her luxurious hotel suite to a re-recorded version of Don Henley’s “All She Wants to Do Is Dance”, before riding off into the sunset with a rock-star sensibility. Lerman is seen rehearsing in his hotel room before taking the lead on set, capturing both stars in their natural element.
Fall 2025 also continues Michael Kors’ “Hotel Stories” series, merging fashion and travel. The spotlight is on Grand Hotel Plaza, a historic boutique hotel near the Spanish Steps that embodies Roman elegance and cinematic allure. This landmark serves as the campaign’s hub for social, ecommerce, and email content, inspiring wanderlust while celebrating the brand’s heritage of style and adventure.
With this campaign, Michael Kors invites viewers to dress boldly, explore endlessly, and embrace the city as their personal runway.
