Ever Bilena, the country’s leading local cosmetics brand, proudly introduces its newest campaign featuring Korean rising star Choi Bomin, celebrated for his youthful charm and versatile appeal. Known for his bright energy and approachable charisma, Bomin perfectly embodies the spirit of the Pillow Pop Multi Pot, a fun, lightweight, and effortlessly blendable multi-use color pot designed for Gen Z beauty enthusiasts.
The campaign showcases Bomin’s playful side, with visuals of him leaping in a bouncy castle, symbolizing the airy, bouncy, and exciting experience of using the Pillow Pop Multi Pot. Mirroring Bomin’s natural charm, the product delivers a touch of color that feels soft, seamless, and uplifting, elevating everyday makeup with ease.
Formulated with an ultra-lightweight texture, the Pillow Pop Multi Pot glides smoothly on skin and blends effortlessly, making it ideal for eyes, lips, and cheeks. The collection offers nine universally flattering shades—Glitzy Gold, Glitzy Champagne, Dreamy Sakura, Dreamy Dahlia, Dreamy Coral, Dreamy Punch, Dreamy Rose, Toasted Pecan, and Toasted Oak—each thoughtfully designed to complement a wide range of skin tones and moods, giving users endless possibilities for playful and versatile looks.
“Bomin brings a unique mix of freshness, fun, and sophistication, qualities that mirror what the Pillow Pop Multi Pot stands for,” says Rafeea Custodio, Brand Manager of Ever Bilena. “This campaign is all about showing that makeup can be light, effortless, and exciting while allowing people to express themselves fully.”
The Ever Bilena Pillow Pop Multi Pot featuring Choi Bomin is now available online through Ever Bilena’s flagship stores on TikTok Shop, Shopee, and Lazada, as well as in leading physical stores, including Watsons, SM Beauty Department Stores, Robinsons Department Stores, and other select outlets nationwide.
