The Tourism Promotions Board (TPB) Philippines will lead the Philippine delegation at the Internationale Tourismus Börse (ITB) Asia 2025, the region’s premier travel trade show. The event, organized by Messe Berlin Asia Pacific and supported by the Singapore Exhibition & Convention Bureau, features over a thousand exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East. The three-day event offers high-value business engagements and promotes the destination. In 2024, the TPB-led Philippine delegation generated over PHP 721 million in sales leads, reflecting the Philippines’ strong position in the global tourism market.
“ITB Asia 2025 allows us to connect with a wide spectrum of international buyers across MICE and leisure travel sectors,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles. “We look forward to building on our past successes in showcasing the Philippines’ diversity and experiences to our highly diverse audience at ITB Asia. TPB’s commitment to expanding these partnerships will drive forward our vision of a sustainable and inclusive tourism industry.”
The Philippine delegation will comprise 24 Department of Tourism-accredited enterprises that will conduct B2B appointments. Each Philippine delegate is guaranteed a minimum of 33 appointments, providing access to over 1,250 pre-qualified buyers and 13,000 trade attendees. Appointments will be held in a 171-square-meter booth, now featuring a hanging banner to enhance visibility on the exhibition floor.
Beyond structured business matching, the Philippines will spotlight the country’s diverse tourism experiences, from leisure and adventure travel to corporate and incentive programs. The delegation will also showcase strengths in culture, wellness, and sustainable tourism, reinforcing the Philippines’ appeal to travelers and global partners alike.
The Philippines’ active participation in ITB Asia underscores its commitment to sustaining international visibility and fostering new collaborations in the global tourism arena. TPB invites buyers, stakeholders, and industry leaders to connect with the Philippine delegation in Singapore and discover the rich experiences that make the Philippines a premier destination in Asia.
