Champion, an American athletic and lifestyle brand, has launched its Champions for Champions campaign, a global initiative celebrating a diverse range of modern champions. The campaign, rooted in the brand’s legacy of empowerment and innovation, features a new generation of trailblazers, including music artist The Kid LAROI, gymnast Aly Raisman, style leader Romeo Beckham, actor-musician Juan Palau, and K-pop choreographer Lia Kim.
Champions for Champion reaffirms the brand’s place at the intersection of sports, style, and culture. Shot across major global cities, each talent campaign set was designed to reflect the personal environments, passions, and stories, weaving fashion, sports, and purpose with the authenticity Champion is known for.
The campaign builds on Champion’s long-standing tradition of uplifting creators, athletes, and changemakers to shape the cultural landscape, reflecting today’s values while signaling the brand’s forward-looking vision.
Celebrating the Champions for Champion campaign, shoppers purchasing regular-priced clothing can receive three free embroidered patches to personalize their Champion apparel and express their unique style. This in-store offer is available only at the Champion store in SM North Edsa – The Block.
In the Philippines, Champion is exclusively distributed by Anthem, with stores are located at Anthem Store One Bonifacio High Street, Glorietta 4, TriNoma, Festival Mall, SM Mall of Asia, SM Megamall, SM North Edsa, SM Grand Central, SM City Baguio, SM City Iloilo, SM City Dasmarinas, MarQuee Mall, Solenad Mall, Abreeza Mall, and Ayala Center Cebu. Shop Champion is online at www.anthem.com.ph, Lazada, and Shopee, and it will be launching soon on Zalora and TikTok Shop. For more information, follow @champion.ph on Instagram and @ChampionPhilippines on Facebook.
