The 2025 COCONUTPhilippines Trade Fair, a collaboration between the Department of Trade and Industry and the Philippine Coconut Authority, has opened at Megatrade Hall, SM Megamall in Manila. The event, supported by the Coconut Farmers and Industry Development Plan program, aims to showcase the country’s coconut industry and attract more Filipinos to support the industry. The fair, which runs from August 28 to September 2, 2025, has grown significantly since its inception in 2024, with 220 exhibitors from Luzon, Visayas, and Mindanao. The fair features a variety of products, including food, beverages, skincare, wellness, and lifestyle creations, reflecting the growing momentum of the coconut industry and the increasing demand for value-added products in the Philippines.
The trade fair also serves as the official launch of COCONUT NATION, a broader campaign that will continue into 2026 with more initiatives to strengthen and modernize the industry. The aim is to sustain the coconut as a top global export and make it a product embraced by Filipino families at home.
Visitors are encouraged to come and see the wide variety of coconut and coconut-based products, meet local entrepreneurs, and support MSMEs and farming communities. By joining the fair, guests participate in a nationwide effort to create opportunities for coconut producers while discovering new and innovative ways to enjoy the coconut.
“This fair shows that our coconut industry is more than raw materials. It is about proudly made finished products that compete in international markets and should have a stronger place in the daily lives of Filipinos,” said DTI Secretary Ma. Cristina A. Roque.
Philippine Coconut Authority Administrator Dr. Dexter R. Buted focused on the agricultural foundation of the industry. “The strength of the coconut sector begins in the fields with our farmers,” he said. “Every product you see here carries the work and dedication of our farming communities, and this trade fair is a meaningful way to give them recognition and support.”
The public is invited to visit the 2025 Coconut Nation Trade Fair at Megatrade Hall, SM Megamall, from August 28 to September 2, 2025. For more details and updates, follow @dti.bmdpo on Instagram, Facebook, and TikTok to see what’s next in Coconut Nation.
