Manila, Philippines — In a time when climate change and environmental issues continue to threaten our future, Gap, Old Navy, and Banana Republic are stepping up their commitment to sustainability. These three brands are proud to launch a campaign that encourages customers to reuse, recycle, and make mindful shopping choices—because saving the planet starts with small, everyday actions.
The American apparel brands have launched a new eco-conscious initiative as part of their ongoing commitment to sustainability, in partnership with MAD Travel, a social enterprise focused on reforestation and community development. Customers who opt to use the store paper bags will be charged a minimal fee of ₱2 for every paper bag used in-store and ordered online, with 100% of the proceeds directly supporting reforestation efforts in selected areas in the Philippines. Every peso collected will go towards planting trees and helping rural communities through MAD Travel’s well-recognized environmental programs.
MAD (a shortened Make A Difference) Travel’s mission is to educate local communities about restoration and sustainability in the context of green economies that can end poverty of people and planet. With this partnership with three iconic American retail brands, their ongoing efforts are amplified further, and done in style too.
In 2024, it has been reported that the organization’s efforts rehabilitated 4000 hectares of land in Zambales, all because of working closely with Aeta communities of Yangil & Banawen to plant 62,000 seedlings.
This initiative is not just about reducing single-use packaging but creating long-term, positive impact. By choosing to bring your own reusable bag or supporting the donation, customers take part in a bigger effort to restore the environment and give back to communities.
Together, these 4 brands believe that we can grow a greener tomorrow.
Visit the following stores: Gap in SM Mall of Asia & Megamall, Ayala Malls Manila Bay & Abreeza, Glorietta 4, Shangri-la Plaza, Trinoma & Alabang Town Center and Evia Lifestyle Center ; Old Navy in Bonifacio High Street, One Ayala & Shangri-la Plaza or Banana Republic in Central Square & Rustan’s Makati. Shop online too at gap.com.ph, oldnavy.com.ph & bananarepublic.com.ph
