AIA Philippines, the local arm of Hong Kong-based insurer AIA, has won bronze at the Asia-Pacific Tambuli Awards for its “Hope for the Breast” initiative. The program, which was launched across San Juan City, Pasig City, and Quezon City last year, aims to raise awareness about breast cancer, provide early screenings, and offer affordable protection for women in underserved areas. The award highlights the urgent need for inclusive healthcare, as breast cancer remains the most common cancer among Filipino women, accounting for 17.5% of new cases. The program also provides early detection through the Hope Mobi Clinic, a clinic-on-wheels initiative.
Mammograms can cost up to PHP 8,000 without PhilHealth coverage, but through the program, these are provided for free. In 2024 alone, Hope Mobi Clinic screened over 1,000 women, surpassing its goal and identifying three early-stage cases promptly treated.
“Our goal is to create shared value, helping people live healthier, longer, and better lives through meaningful, purpose-led programs,” shared Melissa Henson, Chief Marketing Officer, AIA Philippines. “This recognition highlights the powerful difference we can make when we combine innovation with empathy and community care.”
One of the women touched by Hope for the Breast is Shirley, a grandmother whose condition was diagnosed early, thanks to the program. “When I found out my results, I was scared,” she shared. “But Hope for the Breast gave me a chance. Everything was taken care of, and my surgery was a success. I’m so grateful for their support.”
Strategic partnerships have been key to the program’s success. Working closely with The Medical City, local government units, and barangay health workers, AIA Philippines created a network that enables women to receive screenings and complete treatment, including surgery and follow-up care, at no cost.
“By making prevention and protection more accessible, we’re not only saving lives but also showing how free breast cancer screening and insurance solutions can encourage people to take charge of their health,” said Henson.
In 2025, AIA Philippines expands the program by bringing Hope for the Breast to other cities and more communities, reaching more women, saving more lives, and staying true to its purpose of empowering Filipinos to live Healthier, Longer, and Better Lives.
