Givenchy Introduces Gentleman Society Eau De Parfum Sport, Embodied By Pierre Gasly

A Surge of Boldness

Givenchy continues to redefine modern masculinity with the launch of Gentleman Society Eau de Parfum Sport, a dynamic new fragrance that expands the House’s evolving vision of what it means to be a gentleman today.

Since 2023, Gentleman Society has represented a community built on respect, positivity, and individuality—bringing together men from diverse backgrounds under a shared, modern code of confidence and character. With this latest release, Givenchy ventures into more energetic territory, introducing a scent that captures movement, ambition, and self-driven excellence.

Fronting the campaign is French Formula 1 driver Pierre Gasly, whose discipline, determination, and team-driven mindset reflect the essence of the Gentleman Society spirit.

A Freshness That Is Vibrant and Powerful

Crafted by perfumer Karine Dubreuil Sereni, Gentleman Society Eau de Parfum Sport delivers a bold yet refined olfactory experience—balancing vibrant freshness with woody depth and long-lasting elegance.

The fragrance opens with an invigorating blend of four Italian lemons, each harvested across different seasons:

Primofiore lemon for green, zesty brightness
Winter lemon for sharper tang
Spring lemon for juicy, fruity freshness
Verdello lemon for aromatic, lime-like energy

This citrus quartet creates an immediate burst of vitality.

At its heart, the signature woody-floral identity of Gentleman Society unfolds. Notes of narcissus absolute and iris concrete blend seamlessly with chilled sandalwood and vibrant amber woods, layered over a refined vetiver accord for depth and sophistication.

The base is anchored by Blooming Musk, which adds a luminous, sensual finish that lingers on the skin with understated elegance.

New Energy in Design

The iconic Gentleman Society bottle is reimagined with a sport-inspired aesthetic. Maintaining its sleek, masculine silhouette, it now features a black lacquer gradient that subtly reveals the fragrance inside.

The metallic 4G logo evokes the precision and design language of race cars, while a bold red “Sport” accent underscores the energy and speed that define this edition.

Just Go: A Campaign Driven by Purpose

Givenchy reinforces its message of purposeful boldness through its continued partnership with Pierre Gasly, now the global face of the fragrance.

Set against the striking backdrop of a racetrack at sunset, the campaign film captures Gasly in motion—both physically and metaphorically—highlighting the pursuit of excellence and the importance of collective effort.