Continuing its legacy of bringing world-class craftsmanship to local shores, Rustan’s officially announces the arrival of Hanoia, the renowned design house that transforms the ancient Asian art of lacquer into striking contemporary masterpieces. The partnership marks Hanoia’s official entry into the Philippine market, offering design enthusiasts access to home accents where heritage and modern innovation converge.
Founded in 1997, Hanoia is celebrated for its ability to bridge the gap between traditional Vietnamese craftsmanship and international design. The brand produces functional home décor—from bold sculptural vases to refined centerpieces—that resonates with a lifestyle built on patience, beauty, and enduring quality.
The Art of Lacquer: A Meticulous Journey
At the core of Hanoia’s identity is a commitment to an intricate lacquer process that can take months, or even a year, to complete. Every piece is a collective effort of many artisans, involving:
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Extraordinary Discipline: An average of 15 layers of lacquer are applied to each base.
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Repetitive Mastery: Artisans move through rigorous stages of lining, water sanding, coloring, and polishing.
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Specialized Techniques: Depending on the design, pieces may feature eggshell inlaying, gold and silver leaf gilding, hand painting, or engraving.
Because of this meticulous hand-applied process, no two Hanoia pieces are exactly alike, ensuring that every homeowner possesses a unique work of living art.
Local Perspectives: Curated Vignettes
To showcase how Hanoia seamlessly inhabits contemporary Filipino interiors, Rustan’s collaborated with leading local design talents to create curated vignettes:
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Grace Reyes (Grace S. Reyes Designs, Inc.): Known for her “contemporary classic” approach, Reyes blends modern elegance with Hanoia’s timeless sensibility, demonstrating how art and function coexist in corporate and residential spaces.
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Grace Tan: A celebrated interior decorator and stylist, Tan utilizes her “quietly dramatic” aesthetic to highlight Hanoia’s creations through a lens of understated sophistication and regal luxury.
A Shared Philosophy of True Luxury
Hanoia’s arrival at Rustan’s reflects a shared belief that true luxury is found in craftsmanship, intention, and longevity. While lacquer remains its heartbeat, the brand continues to evolve by exploring new mediums, including ceramics, weaving, and metalwork, through collaborations with international designers.
“If the design, the illustration is the hallmark of the artist alone, lacquer is the collective work of many artisans and accumulates layers of meticulous small steps.” — Hanoia
Availability
Experience the artistry of Hanoia through the curated home selection at Rustan’s. Each piece invites the audience to view lacquer not merely as décor, but as a quiet statement that brings warmth, character, and meaning to the home.
About Rustan’s For over 70 years, Rustan’s has been the Philippines’ premier department store, dedicated to providing a curated selection of the world’s most prestigious brands in fashion, beauty, and home.
