The 17th Philippine SME Business Expo and Conference (PHILSME) – Entrepreneur and Franchise Edition, held at the World Trade Center Metro Manila, welcomed 10,000 visitors over two days of learning, inspiration, and networking for entrepreneurs and small and medium enterprises (SMEs).
“Entrepreneurs came looking for ideas that fit them. SMEs came looking for solutions they could act on,” said PHILSME CEO and Managing Director Trixie Esguerra-Abrenilla. “The intention and energy across this edition were truly inspiring.” DTI Assistant Secretary Grace Baluyan highlighted the role of MSMEs in communities, noting that they create jobs and support local economies.
Attendees gained insights from business mentors and industry experts, including Francis Kong, Dean Pax Lapid, Jonathan Yabut, Myrna ‘Mommy Negosyo’ Natividad, Reymond ‘Boss RDR’ Delos Reyes, Kimberly ‘Kimilu’ Lu, and Kween Yasmin. Corporate leaders also contributed valuable perspectives, such as Norman Cloyd B. Sebastian, VP of Sales Distribution, Toyota Motor Philippines, who discussed mobility and innovation in entrepreneurship, and Joseph Jerome Francia, First VP and Head of Operations, GMA International, who led a GMA Pinoy TV panel on the OFW-to-entrepreneur journey.
The expo fostered connection through the PHILSME Business Network New Members Awarding Ceremony and an exclusive Networking Night for members, exhibitors, and sponsors. Exhibitors noted the high quality of engagement, with visitors exploring options and discussing actionable next steps.
Supported by 19 sponsors, including Diamond Sponsor Toyota Motor Philippines and Platinum Sponsors GCash for Business, Taho Story, USA Poultry & Egg Export Council, Benchmark, and Canva, the event concluded with strong positive feedback.
The success of the 17th PHILSME has already inspired early bookings for the 18th PHILSME on May 22–23, 2026 at SMX Convention Center, Pasay City. Entrepreneurs interested in joining can apply at philsme.com/exhibit, with sponsorship and partnership details available at philsme.com.
