Tommy Hilfiger is partnering with Thai entertainment stars Pond, Phuwin, Gemini, and Fourth for a Spring 2025 campaign. These stars, icons of the T-Wave movement, bring authenticity, energy, and presence to the brand’s prep style, showcasing the brand’s global vision of artistry, individuality, and self-expression. The campaign celebrates timeless prep and the next generation of style.
“Pond, Phuwin, Gemini, and Fourth are leading a movement of their own,” said Tommy Hilfiger. “Through storytelling, talent and a deep connection with fans, they’re shaping a cross-cultural fandom that celebrates diversity, creativity and shared experiences. I’m thrilled to continue this journey with them as we push the boundaries of classic American style for a new generation.”
Following a bold Spring 2025 launch with a campaign headlined by K-pop sensations Stray Kids, TOMMY HILFIGER continues to celebrate the impact of global entertainment with stars of the T-Wave. Now, the journey continues as Pond, Phuwin, Gemini, and Fourth bring a fresh evolution, merging Thai creativity with modern fashion.
The four stars of global pop culture wore classic prep styles from the TOMMY HILFIGER Spring 2025 collection. A fresh take on Tommy Hilfiger’s lifelong love for nautical style, the collection fuses Ivy League heritage with bold maritime influences. Breton and Ithaca stripes add a sailing touch to cable knits and heritage shirting, while varsity jackets bring a refined edge. Layered outerwear, textured knits, and tailored essentials modernize signature silhouettes, with varsity details and crisp lines adding effortless confidence.
“Being part of this campaign has given me the freedom to express myself in the truest way possible. To me, fashion isn’t just about what you wear; it’s a reflection of who you are. Working with Tommy Hilfiger, I feel like I can embrace every part of myself with confidence, and that’s an incredible feeling.” Pond.
“This partnership is about more than fashion — it’s about connection. Seeing how our culture resonates with people around the world and being able to represent that with Tommy Hilfiger is something I’ll always be grateful for. I’m excited to continue this journey and share this moment with everyone who has supported us.” Phuwin.
“I love how Tommy Hilfiger takes something classic and gives it a fresh perspective — it’s the same approach I take with creativity. Being part of this campaign lets me bring my personality into something timeless, and that’s what makes it so special.” Gemini.
“Working with Tommy Hilfiger is an experience that pushes me to grow — in confidence, creativity, and how I see myself. It’s amazing to be part of something that blends classic style with bold individuality, and I can’t wait to see where this journey takes us.” Fourth.
The Spring 2025 collection is available on tommy.com, in TOMMY HILFIGER stores worldwide, and through select wholesale partners throughout the season.
