For many Filipinos embracing their “running era,” weekends have become synonymous with early morning runs, personal fitness goals, and time spent with fellow runners. Supporting this growing community, Smart Communications, Inc. (Smart) partnered with Robinsons Supermarket for the 18th Fit & Fun Wellness Buddy Run, held recently at Bridgetowne Destination Estate and Parklinks in Pasig City.
More than a race, the annual event promoted health, community, and environmental responsibility through its partnership with Communities Organized for Resource Allocation (CORA), a non-profit organization that champions sustainable solutions addressing issues such as waste management, climate change, poverty, and inequality.
As the event’s exclusive telecommunications partner, Smart helped keep participants connected throughout race day. Its reliable mobile network enabled runners to stay in touch with family and friends, monitor their performance, and instantly share milestones from the starting line to the finish.
The partnership highlights the shared commitment of Smart and Robinsons Supermarket to creating meaningful experiences where wellness and digital connectivity go hand in hand.
Adding to the race-day experience, Smart introduced an interactive on-ground activation inspired by its PowerAll campaign, themed “Power Your Next Sidequest.” The booth encouraged participants to discover prepaid app bundles tailored to their interests, including Binge, Games, Share, and Grind offers designed to support streaming, gaming, staying connected, and boosting productivity.
The activity gave both existing subscribers and new users the opportunity to explore Smart’s value-packed prepaid offers while showcasing how reliable connectivity complements active lifestyles beyond race day.
“Our partnership with Robinsons Supermarket reflects our shared vision of delivering meaningful experiences that go beyond everyday services,” said Christian So, Assistant Vice President and Head of Modern Trade Key Accounts at Smart.
“By powering events like the Fit & Fun Buddy Run with our reliable 4G/LTE and 5G network, we also introduced our New PowerAll offers, which empower Filipinos to pursue their next sidequest—whether that’s entertainment, gaming, sharing moments, or getting things done. Together, we’re helping create experiences that keep communities connected both on and off the track,” he added.
As more Filipinos embrace wellness as both a personal commitment and a shared lifestyle, initiatives like the Fit & Fun Wellness Buddy Run demonstrate how everyday activities can foster stronger communities. Through their continued partnership, Smart and Robinsons Supermarket are helping create spaces where fitness, sustainability, and meaningful connections come together—making every run more rewarding both on and off the road.