Anantara Vacation Club (AVC), Asia’s leading vacation ownership programme, and Rustan Commercial Corporation (Rustan’s), the Philippines’ premier luxury retailer, have adopted a strategic agreement that will bring a world of exclusive offers and experiences to Rustan’s patrons. With Matthijs de Man, Head of Commercial and Innovation of AVC, and Michael Huang, Senior Vice President of      Support and Development of Rustan’s, representing their respective companies, the signing ceremony recently took place at the Rustan’s flagship store in Makati, marking the commencement of this exciting collaboration.

This alliance will see Rustan’s and Anantara Vacation Club partner on a range of activities designed to enhance the lifestyle of Rustan’s customers, including exclusive offers for members of Rustan’s Frequent Shopper Program (FSP). Key highlights include:

  • Curated Holiday Offers: Anantara Vacation Club will craft exclusive packages for Rustan’s, providing unique opportunities to explore exceptional destinations, while experiencing the luxuries of AVC’s resort lifestyle.
  • FSP Day Partnership: Anantara Vacation Club will proudly sponsor a special vacation package exclusively for Rustans’ Frequent Shoppers Program day events, providing unforgettable experiences for the retailer’s loyal customers.
  • Dedicated In-Store Spaces: Anantara Vacation Club will have dedicated spaces in select stores, highlighting special offers, allowing shoppers to explore Club Ownership options directly.
  • In-Store Promotions: Select Rustan’s stores will feature promotional displays, allowing shoppers to discover enticing travel opportunities and learn about the benefits of vacation ownership available with Anantara Vacation Club.
  • Digital Promotions: Anantara Vacation Club’s exclusive offers will also be prominently featured across Rustan’s online platforms and digital communications, ensuring maximum visibility and accessibility for their customer base.

“Rustan’s customers are discerning and appreciate the luxury of going on holiday and spending time with their loved ones, which is what Anantara Vacation Club is committed to offering to our Club Points Owners, so this is a perfect fit,” explains Winston Tsang, COO of AVC.

Michael Huang adds, “Anantara Vacation Club is an ideal partner for providing our shoppers with enhanced holiday experiences in Thailand and beyond. We look forward to this collaboration growing and being fruitful for everyone.”

About Rustan’s:

Rustan’s is the Philippines’ leading upscale and luxury retail destination, known for its unparalleled range of prestigious brands and quality merchandise. With stores located in key urban centers, Rustan’s has a reputation for the finest service, exciting events, and quality amenities. Rustan’s also gave the Philippines many firsts: the first-ever gift certificate, the first-ever wedding registry, and the first-ever loyalty program Frequent Shoppers Plus (FSP). With a legacy of providing exceptional service and curating the finest products, Rustan’s has become a symbol of luxury and sophistication in the Philippine retail landscape.

About Anantara Vacation Club:

Anantara Vacation Club (AVC) is Asia’s premier vacation ownership programme, which provides Club Points Owners and their guests with the opportunity to explore top holiday destinations year after year. AVC was established in 2010 by Minor International PCL, the owner of Minor Hotels (MH) with a portfolio of 560+ hotels. Through a flexible points-based programme, Points Owners can explore Club Resorts across Thailand, Indonesia, Dubai & New Zealand, as well as 4,300+ resorts and hotels around the world through partnerships with other MH brands and affiliated timeshare exchanges.

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