PLDT Inc. and Smart Communications, Inc. have organized a TikTok seminar titled “Let’s TOK: Maximize the Content You Create on TikTok,” which aims to upskill employees in the art and science of TikTok content creation. The event, led by Gen Z employees, seeks to empower employees to become digital-savvy ambassadors, leveraging the platform as a powerful tool for storytelling and brand engagement.
“With the help of our partners, we continue on our mission to help our workforce, communities, and local businesses not just survive, but thrive in today’s fast-moving, tech-driven economy,” said Roby Alampay, Head of Public Engagement and Corporate Communications at PLDT and Smart.
TikTok Philippines’ Education and Incentives Manager John Albert Figueroa took center stage to share practical tips on creating compelling content. He emphasized that authenticity is the secret sauce to standing out on TikTok, a platform where realness resonates louder than perfection.
Adding flair and inspiration to the session was Mark Averilla, the content creator behind the “Macoy Dubs” social media accounts, which gained prominence during the pandemic. He shared his journey from being a casual creator to a viral sensation. Macoy highlighted how TikTok shaped his career and influenced Filipino pop culture and digital expression.
This seminar is just the latest chapter in the long-standing partnership between TikTok, PLDT, and Smart. Through the PLDT Group’s eBizNovation program, the companies have been working hand-in-hand to turn micro, small, and medium enterprises (MSMEs) into digital-savvy TikTok Shop merchants, enabling them to reach broader markets and thrive in the digital economy. The PLDT Group has enabled over 32,000 MSMEs across the country with digital skills, e-commerce tools, and online safety training.
Together, TikTok and PLDT, Smart are bridging the generational gap and narrowing the digital divide — proving that when innovation meets collaboration, everyone scrolls forward.
