The Philippines, through the Tourism Promotions Board (TPB), successfully participated in the Asia Dive Expo (ADEX) 2025, generating PHP 151,872,799.98 in sales leads. The country was promoted by TPB and stakeholders at the Suntec Convention and Exhibition Center in Singapore, attracting over 49,900 trade and consumer attendees. The Philippines reclaimed the title of Official Country Partner for the fourth year in a row, showcasing the dive offerings of five premier destinations. The Philippine booth featured a captivating dive tunnel, showcasing the region’s underwater beauty.
“The Philippines’ consistent presence at ADEX reflects our unwavering commitment to promoting sustainable dive tourism and strengthening our position as one of the world’s most biodiverse marine destinations. Beyond showcasing world-class Philippine dive products, the TPB and the Philippine delegation share a profound mission to foster heightened awareness, unwavering support, and dynamic discussion on the critical conservation of our precious marine resources,” said TPB Manager of International Promotions Department, Ms. Marivic Sevilla, on behalf of Chief Operating Officer Maria Margarita Montemayor Nograles.
Representing the Philippines were 24 co-exhibitors who featured diving offerings, accommodations, liveaboards, and tour packages. The delegates represented Southern Tagalog, MIMAROPA, Central Visayas, Western Visayas, the Municipality of Malay, Aklan, and the Department of Tourism Regional Office VII, showcasing the diverse diving destinations within the country.
Scuba diving instructor and ocean sustainability advocate Vanessa Vergara also joined the event to share her insights and extensive experience in the Philippines’ dive scene. Her engaging presentation traced her journey across the archipelago, highlighting the unique macro and micro photography opportunities within each destination, and articulating the many reasons divers love the Philippines.
During the three-day event, the delegation engaged in consumer selling and onsite promotions and showcased the Travel Philippines app through activations and booth activities. Relaunched in October 2024, Travel Philippines is a multifunction mobile platform that offers curated travel content and exclusive deals designed for all types of travelers and adventure seekers, including special promotions for diving.
ADEX has long served as a key platform for major industry players, traders, and distributors in the diving community to convene, collaborate, and forge partnerships. As a neutral space for knowledge-sharing and business exchange, ADEX has been instrumental in advancing the global dive industry. The Philippines has proudly contributed to its ongoing growth by participating in ADEX annually.
