PENSHOPPE Unveils New Loyalty App And Club PENSHOPPE

PENSHOPPE, a leading Filipino fashion brand, has launched its new app, the PENSHOPPE App, to enhance customer experience. The app, designed as a shopping companion, offers exclusive rewards, personalized advantages, and a vibrant community hub for style enthusiasts. Launched on April 28, 2025, the app is available for download on both iOS and Android devices. Users can access exclusive vouchers, discount perks, and exciting rewards redeemable in PENSHOPPE stores nationwide and online through the app’s integrated access to the PENSHOPPE website. The app aims to provide a seamless shopping experience for style enthusiasts.

More than just a rewards platform, the app introduces Club PENSHOPPE, a dynamic community built for individuals who live, express, and inspire through personal style and creativity, where you can join a roster of exciting personalities as part of the club such as BINI, Julia Barretto, James Reid, Cassy Legaspi, Darren Espanto, Ysabel Ortega, Miguel Tanfelix, Dylan Menor, Vince Maristella, and Jeff Moses. It serves as a platform for connection, self-expression, and unique experiences, strengthening the bond between the brand and its loyal customers.

PENSHOPPE launched the app and community hub in response to evolving consumer needs. Today’s shoppers seek more than just great products; they desire personalized experiences, genuine value, and a sense of belonging.

“We want our consumers to enjoy their shopping experience more and deepen our connection with them,” says Brandon Liu, Brand Director of PENSHOPPE. “The PENSHOPPE App makes it easier than ever to shop and rewards our customers for their loyalty. Whether you’re shopping in-store or online, the app ensures every moment with PENSHOPPE counts. We also believe fashion is a powerful form of self-expression. Through Club PENSHOPPE, we’re creating a space for real connection and empowering individuals within our community.”

The initiative directly addresses the needs of PENSHOPPE’s wide target demographic for value for money and a sense of belongingness, tapping into their desire to be part of communities and stay updated on trends. PENSHOPPE continues to make trendy style accessible through its vast network of over 500 stores, comprehensive e-commerce presence (http://www.penshoppe.com, Shopee, Lazada, TikTok Shop, Zalora), and international shipping capabilities.

Users who download the PENSHOPPE App now can immediately access introductory offers, including welcome vouchers. Attendees of the virtual launch event on April 28th will receive exclusive event-only vouchers.

Shopping via the app offers the same convenient delivery timelines (1-3 working days in Metro Manila, 5-12 working days elsewhere) and a straightforward 30-day in-store return policy (standard exclusions apply). Currently, rewards focus on valuable shopping vouchers redeemable through the app.

Become part of the PENSHOPPE community and unlock your style perks today. Available on the App Store (iOS) and Google Play Store (Android).

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