James Reid Joins Penshoppe As The Newest Face Of The Brand

PENSHOPPE, a leading Philippine casual wear brand, has announced James Reid as its newest brand endorser. The partnership reflects PENSHOPPE’s commitment to elevating everyday Filipinos through accessible fashion and its tagline, “Partner in Style.” Reid’s multi-talented artist style resonates with PENSHOPPE’s target audience, and PENSHOPPE sees Reid as the epitome of a cool, stylish, and fashionable man today. The brand sees Reid as a trusted companion in crafting and sharing personal stories, ensuring PENSHOPPE accompanies him in looking and feeling good, both on and off camera.

“The title ‘Brighter Days Ahead’ perfectly encapsulates what’s in store for PENSHOPPE this year. It reflects not only our exciting marketing plans—such as impactful collaborations, major events, and brand activations—but also the positive, forward-thinking direction we’re taking as a brand. With this campaign, we’re ready to amplify our presence and continue to engage our customers with bold and vibrant experiences throughout 2025,” shared Donnie Manaloto, Brand Communications Head of PENSHOPPE.

‘I’m really excited to officially be part of the PENSHOPPE family. I’ve always admired the brand’s cool, effortless style and how they keep things fresh and accessible. PENSHOPPE is a true Filipino staple, and I’m excited to collaborate with them on some awesome projects. I can’t wait to see what we come up with together,’ shared James Reid, PENSHOPPE’s newest face.

The campaign featuring James Reid will showcase the latest PENSHOPPE collection, “Brighter Days Ahead,” highlighting the brand’s diverse range of stylish and affordable clothing for young Filipinos. The collection addresses the consumer need for stylish and comfortable clothing for a fast-paced life, offering a sense of renewal through fashion. It solves the common problem of having nothing to wear for summer trips and other occasions.

This collection, crafted from soft, breathable fabrics in comfortable yet stylish designs, encourages everyone to slow down, recharge, and celebrate small victories. It’s not just about looking great—it’s about feeling great, being in the moment, and honoring the journey toward brighter days ahead. Fans can expect to see Reid in various promotional materials, including print ads, billboards, digital
content, and in-store displays. The campaign will be rolled out across PENSHOPPE’s social media channels and e-commerce platforms, further emphasizing the brand’s accessibility.

PENSHOPPE’s “Brighter Days Ahead” campaign encourages readers to embrace a new chapter focused on well-being, self-care, and the joy of the present moment. The brand wants consumers to feel inspired to slow down, recharge, and celebrate small victories through fashion.

PENSHOPPE makes achieving this aspiration easy:

Accessibility: With over 500 stores nationwide, online platforms (Shopee, Lazada, Tiktok Shop,
Zalora), and international shipping, PENSHOPPE makes trendy items accessible to everyone.
Variety: PENSHOPPE offers a wide range of apparel and accessories, from basics to
fashion-forward pieces, including their hero product, T-shirts/Casual wear, and a premium line,
Dress Code.
Value: PENSHOPPE provides stylish and on-trend items at accessible price points, making
fashion attainable for all.

Explore the “Brighter Days Ahead” collection featuring James Reid on PENSHOPPE’s website and social
media channels: