Globe’s Hapag Movement, a hunger alleviation program, has reached its target of supporting over 120,000 Filipino families one year ahead of schedule. The initiative raised Php 25.37 million in 2024, bringing its total funds to Php 53 million since 2022. It has worked with various organizations, including the Ayala Foundation, Scholars of Sustenance, Tzu Chi Foundation, and World Vision. In 2024, it added three new mobilization partners, Rise Against Hunger, UN World Food Programme, and Project PEARLS, to draw international attention to persistent hunger in the Philippines.
“The overwhelming support for the Hapag Movement reflects the dedication of individuals, businesses, and organizations that share our vision of addressing involuntary hunger in the Philippines. Reaching this milestone sooner than expected strengthens our resolve to expand our efforts and create lasting change,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe.
The Hapag Movement has received support from over 1.1 million Globe and TM subscribers, who donated Php 11.67 million in Rewards points through the GlobeOne app. Total contributions to the program have accounted for 23% of all assistance provided through the platform.
In addition, 1,871 Globe employees took part in various Hapag Movement activities in 2024, demonstrating their commitment to making a difference.
To grow its impact, the Hapag Movement launched innovative fundraisers like the “Ibalik ang Sarap ng Pasko” holiday drive with SM’s shopper loyalty program SMAC, integrating donations into holiday shopping, and the Gourmet Giving Series, featuring fine dining fundraiser events with 12 top Metro Manila restaurants in partnership with Facebook community Fine Dining Club Philippines.
The Hapag Movement also tapped into the power of fandoms, enlisting support from Blackpink and BTS fan communities, Electronic Sports Gaming Summit gamers, ToyCon collectors, Lyropera enthusiasts, and Kwentoon artists to encourage contributions.
The program also gained invaluable support from the Rotary Club of Makati Business District, BPI Foundation, and Kumu, among others.
With its initial target surpassed, the Hapag Movement is now focused on scaling its livelihood training programs nationwide to provide families with sustainable means of supporting themselves.
The initiative is also exploring ways to contribute to the fight against child stunting, ensuring that Filipino children receive the proper nutrition they need in their critical early years.
The Hapag Movement remains committed to addressing hunger and poverty in the Philippines. Supporters can continue contributing through the GlobeOne app and GCash to help sustain and expand its impact.
For more information on Hapag and to donate directly to the cause, visit this website.
