Marks Globe has partnered with TikTok to launch the #GoGIVEYourHeart Challenge, its first TikTok for Good campaign in the Philippines. The initiative focuses on GoGIVE, Globe Prepaid’s digital advocacy feature, where customers can earn “hearts” using their data. Globe has created a branded filter on TikTok to encourage participation, allowing netizens to flash their hearts as a digital act of giving.
Each post uses the custom effect, and the #GoGIVEYourHeart hashtag becomes a metaphorical nudge to earn and donate hearts to their desired communities via GoGIVE.
“We are proud to be featured on TikTok for Good. This campaign offers a fun and purposeful way for young Filipinos to participate in the movement and give back by being online,” said Givielle Florida, Globe Prepaid Business Head.
Vanessa Brown, Director of Business Development for APAC at TikTok, added: “TikTok for Good harnesses the power of creativity, discovery, community, and authentic expression to inspire communities to drive meaningful, positive, and lasting change. Our partnership with Globe for the #GoGIVEYourHeart Challenge empowers our Filipino TikTok community to rally support and raise awareness for causes close to their hearts, achieving real-world impact both on and beyond TikTok.”
The campaign is promoted by Team Globe of Good ambassadors, including ABS-CBN Star Magic talents Alora Sasam, Ericka Padilla, and Gillian Vicencio, Rise Artists Studio’s Kerwin King, celebrated theater actor Reb Atadero, and internet sensation Doc Adrian Insigne.
Among the beneficiaries are:
- Philippine Eagle Foundation – supports wildlife conservation and protects the critically endangered Philippine eagle
- Project PEARLS – empowers women in Tondo through digitally-enabled livelihood
- Philippine Animal Welfare Society (PAWS) – provides shelter and medical treatment for stray animals
- Philippine General Hospital Foundation – boosts public healthcare services through digital tools and internet connectivity.
- World Vision promotes digital education access for underserved Filipino students.s
Once each non-government organization (NGO reaches the target number of hearts, it will receive the support pledged by Globe.
“Our partnership with TikTok reflects our belief that even small online actions can lead to positive change when people come together with the best intentions,” said Yoly Crisanto, Globe Chief Sustainability and Corporate Communications Officer.
TikTok for Good, TikTok’s global social impact content program, connects and inspires an international community to unlock the power of creativity to rally support, raise awareness, and drive positive change for causes they care about the most.
To join, open TikTok and search for #GoGIVEYourHeart, use the branded effect, flash your heart hand, and post your video. Be part of the #GoGIVEYourHeart Challenge and turn simple digital habits into real acts of giving.
