Gap has launched a holiday campaign focusing on music and style, featuring popular creators sharing their talent and gifts. The campaign, “Give Your Gift,” showcases Gap’s best-selling CashSoft knit collection, which offers cashmere-like softness and is machine-washable. In neutral and festive colors, the cast wears essential styles like the Crewneck Sweater, Relaxed Sweater Polo, and Oversized V-Neck Sweater. Gap’s holiday offerings include denim, classic shirting, and iconic Gap hoodies, providing endless style and gifting opportunities throughout the holiday season.

“We want to be where our customers are, delivering engaging style-led content and quality products both in-store and online,” said Fabiola Torres, chief marketing officer of Gap. “Partnering with the right talent drives cultural connections and builds community with new audiences. This year’s campaign champions creators’ authentic voices and styles, celebrating their creativity and originality.”

12.19.7 Gap Celebrates the Holidays With Cast of Musically Gifted Creators

The “Give Your Gift” campaign, shot and directed by Samuel Bradley, brings together a choir of voices that shows what can happen when you give your gift to the world. The group of singers, songwriters, instrumentalists, poets, and storytellers perform an a cappella version of Janet Jackson’s iconic hit “Together Again.” The cast includes beloved social media-native stars and some of the music industry’s rising talent:

  • Hana Effron: At 19 years old, Hana spreads positivity with her music through covers and original songs. She’s celebrating the launch of her first studio album, Let’s Talk, a collection of original songs, with a second album in the works.
  • Lamont Landers: Growing up in Southern American soul music, Lamont is a self-taught singer known for his viral performances across social media and performing live at various venues.
  • Nyjah Music & Zyah Rhythm: Born and raised in Hawaii, the brother duo known for their song covers have made their way to millions of Instagram feeds worldwide, grabbing attention with soulful R&B and ballads set to their unique sound on keyboard and guitar.
  • Liamani: A 16-year-old with a decade of music experience and an online following called #teamliamani.
  • Aneesa Strings: East Oakland native Aneesa is an all-encompassing artist and composer who has made a spot for herself in the jazz, pop, and R&B worlds with music direction, ideation, scoring, and performing.
  • Paige Fish: Between writing, recording, and live shows, 18-year-old Paige racks up millions of views on TikTok by sharing original songs, thumb-stopping covers, and moving takes on the universal experiences of being a teenager.
  • Amaria: Amaria is a self-taught artist who’s built a following on social media. She just released her debut album, Free Fallin’.
  • PawPaw Rod: Since his 2020 debut track “HIT EM WHERE IT HURTS” topped viral charts on Spotify, he’s been touring and releasing new ’60s soul, funk, alternative R&B, and indie pop music.

Gap’s Holiday 2024 campaign launches globally this November 2024, with the limited cashsoft collection available to shop in stores and online. Follow @gapphilippines to learn more.

Visit the following stores and try on your next iconic fit: Ayala Malls Manila Bay, Glorietta 4, Shangri-la Plaza Mall, SM Mall of Asia, SM Megamall, Trinoma, Alabang Town Center, and Abreeza, Davao, or shop online at Gap.com.ph.