FitFlop, a global footwear brand, is relaunching in the Philippines with a refreshed identity and strategic retail rollout in partnership with Whiteplane Inc. The brand, first entering the market in 2018, focuses on innovation, ergonomic design, and a commitment to helping people move better and feel great. The brand is revamping flagship stores across Metro Manila, including SM Megamall, SM Mall of Asia, and North EDSA Mall, with immersive technology displays, a signature red ceiling, and a Smart Engineering feature wall.
David Schüttenkopf, Chief Commercial Officer, FitFlop, said: “This new strategic partnership marks a significant milestone in the global growth journey of FitFlop. With Whiteplane Inc. as our new distributor in the Philippines, we will dramatically increase brand visibility and bring our latest retail concept, product innovations, and footwear technologies to a broader local audience. It’s a fascinating time for FitFlop.”
“Teplane Inc. added: “We’re thrilled to announce our onboarding of Fitflop, a brand that has built a strong legacy in the footwear industry. This is more than just a business move — it’s an exciting opportunity to build on that foundation and bring fresh energy, innovation, and growth to the brand. We look forward to continuing to deliver quality, comfort, and style to customers in the Philippines.”
Aside from store upgrades, FitFlop is expanding its retail footprint nationwide to twenty-five mono-branded stores and twenty-six department stores in the next 12 months, increasing accessibility to its cutting-edge footwear collections.
The Philippine relaunch supports the FitFlop global mission to deliver comfort without compromise. Backed by innovations like the Microwobbleboard midsole and Cush X technology, FitFlopredefinese comfort for everyday footwear.
FitFlop invites longtime fans and new customers to experience footwear that doesn’t fit but fuels every step.
