AI-powered Korean beauty and wellness brand DAON & Co. has partnered with Globe to introduce personalized wellness experiences to Filipino consumers, making self-care more accessible through the telecommunications company’s digital ecosystem.
The collaboration aims to integrate wellness into Globe’s customer journey, responding to the growing demand for intentional self-care in today’s always-connected digital world. By combining Korean wellness expertise with AI-driven personalization, the partnership seeks to transform everyday digital interactions into opportunities for healthier living.
“Beauty is evolving into health, and wellness is becoming life’s greatest luxury,” said Rachel Quek, Chief Executive Officer of DAON & Co. “At DAON & Co., we believe the future of wellness is deeply personal. Together with Globe, we’re creating a new era of modern wellness that is more intelligent, more personalized, and more accessible, bringing together Korean scientific expertise, AI-powered personalization, and curated wellness experiences that empower people to reclaim their balance, restore their energy, and reconnect with their best selves.”
As part of the partnership, Globe customers will gain access to a variety of wellness perks tailored to different lifestyles.
Prepaid subscribers can redeem exclusive DAON & Co. wellness vouchers through Globe Rewards+ on the GlobeOne app, unlocking curated self-care experiences. Postpaid customers celebrating their Globe anniversaries may receive specially curated DAON & Co. wellness kits and exclusive offers as part of Globe’s customer appreciation program.
Meanwhile, Globe Platinum subscribers who opt into THEA, the brand’s 24/7 digital concierge on Facebook Messenger, will enjoy personalized wellness experiences and exclusive privileges designed to complement their lifestyle.
Beyond digital rewards, the two companies will also roll out wellness masterclasses for selected customers, featuring expert-led sessions on skincare rituals, personal color analysis, and other wellness practices that promote mindful self-care.
“Our role goes beyond enabling connections. We also want to help our customers make meaningful use of those connections in ways that support their everyday lives,” said KD Dizon, Globe Chief Marketing Officer. “Through our partnership with DAON & Co., we are introducing experiences that encourage customers to reconnect with themselves, whether through simple wellness rituals, expert guidance, or rewards that promote personal well-being.”
DAON & Co. combines more than 5,000 years of traditional Korean wellness philosophy with modern AI-powered beauty technology to deliver clean, personalized formulations and mindful routines designed for today’s mobile-first consumers. The company aims to make science-backed Korean wellness more accessible while helping individuals build healthier, more balanced lifestyles.