Gap and LoveShackFancy have partnered to release a limited-edition capsule collection of women’s, men’s, kids, and baby apparel and accessories. The collection combines Gap’s iconic styles with LoveShackFancy’s vintage-inspired florals and feminine silhouettes. The collection features neutral tones, floral prints, whimsical textures, and fabrics, showcasing a romantic twist on Gap’s signature arch logo typeface. The collection includes shared styles across men, women, kids, and babies, with prices ranging from Php 1450 to Php 5950.
“Collaborations and partnerships give us the opportunity to reinvent and reimagine Gap’s product icons, to remix the classic Gap logo that our customers love,” said Mark Breitbard, Gap’s Global President and CEO. “The collection is unique and unexpected, and I’m excited for customers around the world across every generation to experience a little piece of the magic created with LoveShackFancy.”
To showcase the collection and each brand’s heritage, award-winning artist, entrepreneur, and philanthropist, Ciara serves as the face of the campaign alongside her children, capturing the beautiful bond between mother and child. Shot by fashion photographer Zoey Grossman, each portrait enhances one’s unique individual style and the power of confident femininity. Bridging the generational gap, the cast is rounded out with the next generation of changemakers, artists, and dancers, infusing movement into every frame to showcase the distinct structures and outlines of the collection.
“Re-imagining iconic Gap classics for all generations through our LoveShackFancy lens has been a dream,” said Rebecca Hessel Cohen Founder and Creative Director of LoveShackFancy. “Each piece is the perfect mix of nostalgia and freshness that you’ll live in forever and won’t find anywhere else. I couldn’t be more excited for this collection to bring some of our magical world to even more people around the world for them to fall in love with.”
Starting this September the Gap x LoveShackFancy collection will be available in Gap Ayala Malls Manila Bay, Glorietta 4, Shangri-la Mall, SM Mall of Asia, SM Megamall, Trinoma, Abreeza, Davao,and Alabang Town Center (adult styles only) and online at gap.com.ph.
