Bread Ahead, a renowned London-based artisan bakery, is set to open in the Philippines through a partnership with Good Eats Specialists Inc., a subsidiary of The SSI Group. The expansion is a significant step towards bringing world-class baking to the local market. Bread Ahead, founded in 2013, is known for its delectable pastries, signature doughnuts, and commitment to traditional baking techniques.
Anton T. Huang, President and CEO of the SSI Group, expressed his enthusiasm for the partnership: “We are thrilled to bring Bread Ahead to the Philippines and introduce Filipinos to its exceptional offerings. As part of our commitment to curating premium and innovative lifestyle experiences, this collaboration represents another step in our mission to connect local consumers with the best global brands.”
Joan Aquino, General Manager of Good Eats Specialists Inc., echoed this sentiment: “This is really an exciting period for Good Eats. Passion for food and people have kept us going for over ten years, and our brands such as Shake Shack, SaladStop!, Heybo, and Venchi are testament to our long-standing mission to provide well-curated good eats and great experiences to our local diners. We’ve seen how the market for breads and baked goods has continued to grow in the country, and we are excited to have BreadAhead join us and this thriving community soon.”
The first Bread Ahead store in the Philippines is set to open this year and customers can look forward to enjoying Bread Ahead’s iconic products, including its famous filled doughnuts, sourdough breads, and a wide range of pastries.
Bread Ahead’s journey to the Philippines marks the beginning of an exciting chapter in the country’s food scene, where the rich heritage of British baking meets the vibrant and discerning palate of Filipino consumers.
