Bitget, a leading cryptocurrency exchange, and Web3 company has become the regional partner for selected Grand Prix events in 2025. The partnership combines the speed of racing with the precision of crypto trading. Bitget will launch its crypto services at the Mugello Circuit during the Italian Grand Prix, marking a new era where precision engineering meets algorithmic agility. The partnership aims to bring crypto to the track and make every second count, bringing the power of crypto trading to the forefront of motorsport.
Bitget’s partnership will speed across multiple marquee MotoGP events in 2025, including Italy, Germany, Spain, and Indonesia, bringing together fans of motorsport and crypto under one roaring banner of performance, resilience, and speed.
“Racing is a sport of milliseconds; crypto is a micro-decision market. This partnership is our way of showing the world that success — on the track or the charts — comes down to smart moves and fearless execution,” said Gracy Chen, CEO at Bitget. “We’re excited to join MotoGP in putting power, precision, and potential into the hands of every user and every fan.”
At the heart of the campaign is three-time MotoGP World Champion Jorge Lorenzo, whose relentless pursuit of perfection makes him a fitting icon for Bitget’s iconic “Make It Count” slogan.
“I’ve always believed that you win races not just on instinct — but by making every lap, every line, every second count. It’s the same mindset Bitget brings to trading, and I’m proud to be part of this story,” said Jorge Lorenzo. “The worlds of MotoGP and crypto aren’t as different as they seem — they both reward those who stay sharp and think fast.”
The campaign features trackside activations, exclusive VIP experiences, and a series of cross-platform digital initiatives. At Mugello, KOLs and media will get behind-the-scenes access to the paddock and rider interactions, blending all the high-octane energy of race weekend wrapped in a sleek, Bitget-branded experience.
“MotoGP is built on precision, innovation, and high-speed decisions — values that align naturally with Bitget,” agreed MotoGP CCO Dan Rossomondo.
This collaboration follows Bitget’s headline partnerships with Lionel Messi, Juventus, and LALIGA, reinforcing its track record in bridging the gap between crypto and culture. With over 120 million users globally and a daily trading volume topping $20 billion, Bitget continues to shift the narrative from volatility to victory.
