AXE, a global leader in men’s grooming, is introducing two new fragrance-quality scents, Black Vanilla and Cherry Spritz, under the AXE Fine Fragrance Collection. These scents, crafted by renowned perfumers and infused with essential oils, deliver up to 72 hours of long-lasting fragrance and deodorizing protection. AXE’s latest campaign, “Welcome to the Sweet Side,” encourages guys to express themselves confidently and embrace their sweeter side, proving that smelling sweet can still be good.
Black Vanilla blends aromatic herbs and juicy fruit for a scent that’s equal parts fresh and indulgent. It opens with vibrant green mandarin and banana, then builds with lavender, sage, and basil, and finishes on a creamy base of cocoa, vanilla, tonka, and sandalwood.
Cherry Spritz brings a bolder sensuality, layering cherry, red apple, and coconut over jasmine, amber, praline, and white moss. The result is a rich, multi-dimensional scent that leaves a sweet and lasting impression.
To bring the campaign to life, AXE is taking its sweet message to the streets—literally. In collaboration with renowned Filipino street artist Jappy Agoncillo and muralist AC Bautista, the brand unveiled a series of “Sweet Side Murals”: bold graffitis that fuse the raw, expressive energy of angas street art with unexpectedly sweet, scent-themed affirmations.
Adding a sensory twist, each wall is infused with the actual scents of AXE’s two newest variants—a first of its kind in the Philippines. These scented murals transform everyday pedestrian spaces into immersive brand experiences.
It’s a powerful visual statement—sweetness and strength, side by side—designed to stop passersby and spark a new kind of confidence among men.
With Black Vanilla and Cherry Spritz, AXE proves fine fragrance isn’t just about smelling good—it’s about owning who you are. And today, that means embracing every side of yourself—including the sweet one.
Smell irresistibly sweet for longer with the AXE Fine Fragrance Collection—now in Black Vanilla and Cherry Spritz! Available for SRP Php315 at online stores and in all leading supermarkets, convenience stores, and drugstores nationwide.
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