Adidas has announced a multi-year contract with the Philippine basketball federation, Samahang Basketbol ng Pilipinas (SBP), to be the official outfitter of the national basketball team, Gilas Pilipinas. The partnership will begin in Q3 2025, with the team debuting adidas apparel on-court. A dedicated fan range will be introduced to support the team. The partnership will extend to all SBP’s teams and grassroots programs, ensuring development across genders, youth, 3×3, and Esports. This move marks the latest milestone in adidas’s commitment to supporting national athletes.
With this collaboration, adidas will outfit all Gilas Pilipinas Teams: Men’s, Women’s, Youth, 3X3, and E-Sports, as well as provide support toward SBP’s current grassroots program, ensuring that every national basketball athlete is equipped both on and off the court.
The partnership celebrates Filipino basketball culture, renowned for its passion and vibrancy. Recognizing the universal love for the game, adidas is dedicated to creating merchandise that matches the enthusiasm of Filipino fans, ensuring that this very spirit is passed on to the Gilas Pilipinas athletes in every session and every game.
With a rich heritage of outfitting the world’s best teams across various sports, adidas will leverage its extensive experience and legacy in team servicing to provide only the best product for Gilas Pilipinas. Adidas will also launch a range of fan merchandise, enabling supporters to proudly back the team.
SBP President Al Panlilio shares, “Seeing adidas’ consistent efforts to support athletes of all ages, backgrounds, and sports, we are truly honored to mark this new chapter for Gilas Pilipinas through this partnership. Adidas and SBP, along with Gilas Pilipinas, share many synergies in envisioning a holistic sports landscape that nurtures our athletes to their fullest potential. With adidas as a partner, we look forward to achieving greater heights, and we remain grateful for their support.”
Adidas Philippines Country Manager Dave Sexton added, “We are thrilled to partner with SBP, recognizing how our visions for the future of sports in the Philippines align. As one of the most passionate basketball nations in the world, the Philippines plays a key role in our ambition to grow the sport across the region, and signing one of the strongest basketball programs in Asia is a major step in the right direction. Just as we’ve supported top teams and athletes globally, we’re proud to bring that same commitment to Gilas Pilipinas.”
Stay tuned for more details on the adidas and Gilas partnership. Fans can also look forward to Gilas Pilipinas’ official debut with adidas in the third quarter of this year.
