French fashion Maison Longchamp welcomes acclaimed Korean actress Jung So-min to its family of ambassadors, bringing together the actress’s positive energy, independent spirit, and effortlessly refined style with the brand’s optimistic Parisian identity.
Known for her versatile performances across K-dramas, Jung So-min has built a diverse career spanning genres from fantasy and historical drama in Alchemy of Souls to romantic comedy in Love Next Door and her latest project, Would You Marry Me? With two highly anticipated dramas, including The Dealer, she is set to continue connecting with audiences in 2027.
Beyond the screen, Jung So-min is admired for her genuine personality and distinctive sense of style. Through her social media presence, she regularly shares glimpses of her life and creative projects, building a devoted international following that extends well beyond South Korea.
Longchamp Artistic Director Sophie Delafontaine welcomed the actress, noting that Jung So-min reflects the Maison’s spirit of curiosity, elegance, and freshness. The partnership is expected to see the actress bring her own perspective to Longchamp while expressing the brand’s contemporary and optimistic character.
“I am delighted and honored to join French fashion house Longchamp as its ambassador,” said Jung So-min. “I look forward to embarking on an exciting journey with Longchamp, a Maison that embodies authenticity, energy and the spirit of Paris.”
For her latest appearance with the Maison, Jung So-min wears Longchamp Fall/Winter 2026 Ready-to-Wear paired with the Le Smart leather tote bag, offering a polished introduction to her new role within the Longchamp family.