Global superstar JENNIE has released her latest single, “Less than a Lover,” alongside its accompanying music video through ODDATELIER and Columbia Records.
Positioned as JENNIE’s ode to summer, the track captures the excitement, uncertainty, and lingering emotions of a relationship that exists somewhere between friendship and romance. Written by the BLACKPINK member herself, “Less than a Lover” explores the emotional gray area where two people share a deep connection without clearly defining what they are to each other.
Showcasing a softer alternative-pop sound, the single expands JENNIE’s musical palette with lo-fi guitar textures, vintage electric keyboards, and understated production that allows her expressive vocals and introspective lyricism to take center stage. The song reflects the subtle emotions that arise when a relationship is neither purely platonic nor fully romantic.
The accompanying music video, based on a story conceived by JENNIE, follows the singer as she steps into an imagined world while filming a short movie with friends. As the fictional romance unfolds on screen, the line between performance and reality begins to blur, creating new emotional dynamics among the characters.
Fans first got a glimpse of “Less than a Lover” when JENNIE performed it during her historic headlining set at Governors Ball in June. Since then, she has continued her global festival run with headline performances at Mad Cool, Open’er, and Roskilde festivals.
The K-pop icon is set to continue her summer performances with a headlining appearance at Lollapalooza Chicago before making her highly anticipated debut at Summer Sonic Festival in Japan.
Recognized as one of the most influential artists of her generation, JENNIE continues to push creative boundaries across music, fashion, and entertainment. With chart-topping releases, sold-out performances, and high-profile global partnerships, she has cemented her place as one of today’s defining pop culture figures, and “Less than a Lover” marks another exciting chapter in her evolving artistic journey.