Procter & Gamble (P&G) Philippines is expanding its vGROW Program to include a wider network of startups to address challenges in supply chain management, retail execution, and digital commerce. The 2025 program, in partnership with the Department of Trade and Industry (DTI), aims to address six challenge areas tied to core business needs in supply chain, retail and selling, activations, and digital systems. Over 60 startups responded to the April-June 2025 call, marking a significant step forward in P&G’s commitment to innovation.
“At P&G, we believe that innovation is the lifeblood of our company. With the vGROW Program, in partnership with the DTI, we are excited to empower Filipino startups to transform their innovative ideas into value-adding solutions for business,” said Agraj Sharma, President and General Manager of P&G Philippines. “We are excited to explore innovative solutions that will enable P&G and our brands to serve better Filipino consumers, our stakeholders, and society.”
Shivangi Jain, Senior Director and P&G Asia Pacific Head of Purchases, added, “We look forward to collaborating with innovative Filipino startups to address real business challenges and create opportunities with P&G Philippines, our business partners, and P&G regionally.”
During the event, a select group of startups presented scalable solutions to senior P&G leaders from the Philippines and Asia Pacific. QBO Innovation, the Philippines’ top startup support organization, carefully selected these startups based on their potential to address specific business challenges and readiness for integration into business operations.
“P&G’s vGROW Program isn’t just a platform. It allows startups to bring a new way of thinking to solve real business issues. P&G has led the way in shepherding startups into the corporate arena,” said Rene “Butch” Meily, President of IdeaSpace Foundation and QBO Innovation.
P&G’s commitment to innovation reflects broader industry goals, as highlighted by government initiatives.
“This is a manifestation of the Innovative Startup Act at work—enterprise leadership, startup agility, and policy alignment driving an inclusive and resilient economy,” said Engr. Karl Lyndon B. Pacolor, OIC – Assistant Director, DTI-Bureau of Policy Research and Innovation. “We commend P&G for its initiative to open its doors to startup enterprises. This is a significant step towards the policy’s goal of linking startup entrepreneurs with meaningful value chains, catalyzing expansion and growth, and fostering innovation and entrepreneurship in the country.”
