M&S has launched a summer campaign, inviting customers to celebrate the small things that make summer unforgettable. The campaign features 10′ and 30′ AV content set to Blink 182’s iconic track ‘All The Small Things’, reinforcing M&S’s position as a leading destination for stylish, quality clothing. The visual narrative elevates relatable moments into epic fashion moments.
The ad opens with a woman stepping off a plane, greeted by summer’s warm, golden air. A gentle breeze ripples through her hair and clothes – it’s that unmistakable moment when the holiday truly begins. She’s joined by her family, with excited smiles and sun-drenched energy. Cut to a poolside scene. She spritzes herself, soaking in the smell of summer, inspired by the nostalgic scent of suncream, while her kids leap joyfully into the water. Next, we see another woman cooling off whilst opening a freezer packed with ice lollies. A refreshing wave of cold air washes over her, bringing sweet relief from the heat.
The ad closes with a sunset finale: she enters her balcony, basking in the amber glow after a long day in the sun. The air is still warm, the sky fading into dusk, and there’s a buzz of anticipation for the evening ahead.
From sunrise to sundown, M&S has looks to make every moment memorable this summer, designed with city breaks, special occasions, and sun-drenched destinations in mind – think short shorts, swimwear that makes a splash, statement separates, and easy, breezy linen.
Featuring crochet co-ords, perfect for layering or lounging, and flattering swimwear, designed to help you feel confident and comfortable, whether poolside or paddling. With breezy silhouettes, artisan textures, and sun-bleached colour palettes that will easily take you from day to night.
Jacquard print shirts add a sophisticated touch to the season. Fun, reverent, and abstract prints bring a tropical twist, and our Autograph swim shorts ensure the perfect fit for your summer adventures.
