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Fashion

Original Penguin Boasts A Fresh Look In Power Plant Mall

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Following the opening of the new shopping wing of Power Plant Mall, the Original Penguin store boasts a fresh new look patterned from its flagship store located in SM Mall of Asia.

Original Penguin features the full package for discerning customers. A full clothing and accessory line for men, sporty feminine polo shirts for women and a preppy set of outfits for little boys and girls give its clientele a wide array of choices that’s got you covered from head to toe. Original Penguin also takes pride in its signature polo shirt, The Earl ™ Polo, that has become a style staple for many Filipinos.

Following the opening of the new shopping wing of Power Plant Mall, the Original Penguin store boasts a fresh new look patterned from its flagship store located in SM Mall of Asia.

Apart from its retail space, the concept store also showcases its second father and son barbershop called House of Handsome. In partnership with Felipe & Sons, customers (and their little ones) can get a trim or a shave while shopping for the latest clothing styles at the same time.

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Original Penguin Spring 2018 Collection

MIXTAPE

An optimistic personalization of eclectic references from a multitude of decades and sub-genres to create a modern and unique aesthetic. Opposing patterns are irrelevantly thrust together on re-formed shapes and silhouettes. Wrong is right as we unselfconsciously embrace a chaotic medley of alluring anti-taste, 80’s sport references are juxtaposed with 90’s casual and modern beach lifestyle.

Spring ’18 starts from the theme of personalization and diy couture. This is a trend that is understandable when considering a customer base born during the age on internet and cell phones. Media savviness is second nature and attention spans are short- globalization has made specialized items rare and powerful. Emojis, Tumblr, snapchat, etc. has led customers to personalize their own style via patches, pens, destruction and reconstruction. It is no longer enough to reference only one era or idea- today’s runways are full of ideas taken from the 90’s, the 80’s the 70’s tossed in a blender and set on high. Mixtape captures the personalization and broad spectrum of references prevalent in today’s market.

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Tags : Penguin
Raine Grey

The author Raine Grey