If you’ve been to New York, you’ve felt it. It’s the unmistakable vibrancy and kinetic energy of our city’s streets—the place where hierarchies fade and together we stride fearlessly to and from. Our campaign depicts a contemporary DKNY heroine, Bella Hadid, darting through midtown Manhattan on a vivid spring day. Pensive yet confident, powerful yet ever-shifting, she is like her city an icon of strength and resilience. To the unknowing, she might be just a girl on the street. But to us, she rises like a New York star ascendant.