Director for Deliveries of Grab Philippines Greg Camacho shared some interesting insightson Filipino Food and the changing consumer behavior in the country. Sharing some data points highlighted during the discussion:
[L-R] Director of Department of Tourism (NCR) Sharlene Zabala-Batin; e-Commerce Division Chief of Department of Trade and Industry Berlin Mabuna; Director for Deliveries of Grab Philippines Greg Camacho; Chief Executive Officer of Foodee Group Eric Dee; and owner Tapapa Tapsilogan Eisen Lim engage in a panel discussion on the role of digital marketplaces in ensuring the reach and commercial activity for Filipino cuisine.
GRAB DATA FROM ACROSS THE REGION:
- 88% got to know of a new store because of delivery apps
- 90% tried at least one new store in a delivery app that they have not tried in person
- 9 in 10 consumers in the region prefer brands with an integrated online-to-offline experience
- GF consumers ordered 1.7x more often in 2022 compared to 2019
- GM consumers ordered 1.4x more often in 2022 compared to 2020
GRAB PHILIPPINES DATA
- 8 in 10 merchants say that delivery platforms are a must-have for their businesses to survive
- In 2022 average basket size on GrabFood and GrabMart, grew by 84% vs 2019
FILIPINO FOOD ON THE GRABFOOD PLATFORM:
- Halo-Halo was ordered close to 80% more in 2022 compared to the previous year – ranking 10th in the list of top orders on GrabFood
- Halo-Halo ranks no. 1 in the list of top food items ordered for Merienda (3:00 p.m. to 6:00 p.m.)
- Longganisa ranks 2nd in the list of top food items ordered for Breakfast (5:00 a.m. to 11:00 a.m.)
- Chicken Inasal ranks 2nd in the list of top food items ordered for Lunch (11:00 a.m. to 3:00 p.m.)
