For 40 years now, Ever Bilena Cosmetics Inc. (EBCI) has been offering affordable but quality make-up products so that every Filipino from different walks of life can bring out their beauty and confidence.
That is why as EBCI recently celebrated its 40th anniversary at the SMX Mall of Asia, the leading cosmetics brand highlighted “Ever Bilena, Your Story” where it looked back on its milestones, iconic products, how the brand has continuously brought out the best in every beauty, and those who have been with them for over four decades.
Hosted by celebrity-hosts, Janeena Chan and Show Suzuki, the pink-themed party saw some of the country’s tycoons, beauty queens, celebrity personalities, and in-demand stars, some of which are also EBCI endorsers, gather together to celebrate and show its unwavering support for the iconic brand.
“We hit 40 years now. The celebration will never be successful unless there are good visitors, and you are the reason why this celebration will be a success,” said Siliman Sy, EBCI chief operations officer.
The memorable night became even more meaningful with the “Women of Inspiration 2023” where EBCI recognized seven talented and outstanding women who gave a new definition on what it is to become an empowered Filipina. Aside from Davila, women that were recognized hailed from different industries including Tessie Sy-Coson, Robina Gokongwei-Pe, Dolly De Leon, Senator Imee Marcos, Ana Patricia Non and Senator Risa Hontiveros.
EBCI endorsers and TV personalities (L-R) Ara Mina,Alex Gonzaga, Dianne Medina, and Daiana Menezes
Before the night concluded, Ever Bilena also showed its appreciation to three charitable organizations for their commitment to supporting fellow Filipinos, especially in times of need. Namely, Plastic Bank Philippines, Hope for Lupus, and Philippine Red Cross.
